Autodesk-owned Instructables needed to create an immersive event experience for the NY Maker Faire that could compete for attention at a tech-centric conference. In true Instructables style, they decided to make over 1,000 build-it-yourself robots, modeled after their very own robot mascot. The giveaway was a huge success and helped make the Instructables booth a must-see destination for the 100,000+ event-goers that weekend.
"Having these giveaways at the Maker Faire brought our brand to life for the attendees. I have never seen so much meaningful interaction as we did when we used 3D printing to help us reach our audience."
— Jesse Harrington Au, Program Manager at Autodesk