Leading up to the release of Justice League, Ketchum teamed up with Gillette and Warner Brothers for a relatable co-promotion reminding fans that superheros need to shave, too. To complement their video campaign, which showed Gillette’s R&D department developing products fit for Justice Leaguers, the team decided to release a small batch of shaving products fit for superfans. With some help from Voodoo’s design and project management teams they created six iconic superhero razors, allowing 200 lucky superfans to experience #TheBestASuperHeroCanGet for the movie’s premiere.

Examples gillette hero

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