Mobile gaming pioneer Pocket Gems knew that they wanted to do something special for top War Dragons players during the Winter 2017 season. This time, rather than enticing players with in-game rewards, Pocket Gems pushed the envelope by gifting their most loyal users a physical prize: a 3D printed statue of Kinnara, one of War Dragons’ most beloved playable dragons. To “hatch” Kinnara, Pocket Gems supplied Voodoo’s design team with 3D models of the character taken directly from the game. From there, the teams collaborated to create the perfect 3D printable statue for a fraction of the cost of traditional manufacturing.

"The idea of rewarding players with real-life prizes for winning something in a virtual world is a new concept for mobile games."

— Chris Luhur, Director of Marketing

Examples pocketgems hero

Related Examples

Examples thumbnail gillette
Gillette and Ketchum gave Justice League superfans #TheBestASuperHeroCanGet.
Examples thumbnail verizon
Verizon and R/GA’s #WhyNotWednesday campaign delighted customers with custom, limited-edition phone cases.