When it came time to develop a press promotion around Sharknado 5: Global Swarming, the team at Syfy set its sights on the Amazon Echo Dot as an ideal platform to create a novel gift for the press. Armed with only a simple concept sketch of an Echo Dot mount, Syfy approached Voodoo to actualize their idea for a premium mailer with only a few weeks to go before the movie’s premiere. What resulted was a wave of shark-infested Echo Dot mounts designed, perfected, and executed under a condensed timeline by Voodoo’s stellar design team.
“We explored injection molding originally, but it was cost and time prohibitive...
“From 3D design capabilities to manufacturing speed, Voodoo was integral to the marketing innovations for our premiere.”
— Matt Romano, Sr. Director of Emerging Platforms, Syfy at NBCUniversal Media