Historically, Wednesday is not the most exciting day of the week. That’s why Verizon and R/GA came together to redefine the day for their #WhyNotWednesday campaign, giving Verizon customers a sampling from the best of the digital world. For one particularly memorable Wednesday, Verizon set out to offer customizable phone cases, but were faced with the infeasibility of traditionally manufacturing cases in a wide range of phone models, colors, and designs for a one day giveaway. To actualize this novel idea, the team turned to Voodoo to offer mass customization and on-demand manufacturing to their excited customers.

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