From the get-go, Wild and Woolly’s founder understood that the value of a lean business, with low commitment in cost, time, and inventory, could mean the difference between success and failure. With that in mind, she selected 3D printing as her cost-effective manufacturing method of choice.
“Not only is 3D printing more affordable, but it allows you to incrementally test the product, which significantly reduces your risk. Plus it makes more sense for something like phone cases because the dimensions and specifications change every time a new phone is released. You have to use a manufacturing method that can easily adapt to new developments, so it makes sense to 3D print tech accessories rather than pay a premium for a new mold everytime a phone hits the market.”
— Nina Cheng, founder of Wild and Woolly